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How can marketers start using generative AI?
If you’re a marketer who hasn’t recently thought about adding AI-generated content to your toolkit, you might consider giving it a look. How does a content marketer get the most out of an AI writing assistant?
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What platforms are marketers replacing?
The platforms marketers are replacing–and the reasons why they’re replacing them–are changing. That’s at least according to MarTech’s Replacement Survey 2022.
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What should CMOs measure after the “growth-at-all costs” boom?
The “growth-at-all-costs” era in startups has ended and many software marketing leaders are prioritizing prudence. It’s no wonder, given how CEOs and boards have changed their focus.
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As the downturn bites, what should CMOs do?
The downturn is starting to bite. Of technology marketing leaders Insight Partners recently surveyed, 89% are feeling at least “somewhat prepared” for it. What are they doing to prepare?