Category: ABX
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Do marketers get their firm into all the deals they should?
Marketers: Are you in all the deals you could be? Probably not, says data recently published by 6sense Research. What should you do about it?
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How do CMOs lead a lean go-to-market?
B2B tech marketing is about connecting to customers. And it’s incumbent on marketing leaders to use every shortcut available to create those connections. Unfortunately, many are induced to wasteful behavior by old habits, poor targeting, and martech vendors selling a “pipe[line] dream.”
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What’s new in ABX from 6sense?
Revenue AI firm 6sense is helping sellers and marketers cut that waste. And they recently hosted their 2022 Breakthrough Conference, where they celebrated the past year of feature enhancements and the launch of new offerings, all aimed at helping revenue teams cut the guesswork out of pipeline generation.
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How do CMOs lead an ABX program?
Building an ABX program can be an imperfect journey. I’m looking back at when I led one at a fintech unicorn and what I learned from my experience.
Jared Brickman 