-
Time-to-value (TTV): Why must marketers adopt the right measure?
Marketers must carefully time their post-sale tactics. Too soon and they could thwart implementation. Too late and they might not have enough time to “earn” an up- or cross-sell at renewal.
-
How do post-sale KPIs impact Marketing’s focus?
The way marketers measure their impact on post-sale outcomes might need to change, especially if their business has substantially grown its revenue.
-
Why must marketers help, post-sale?
Why should tech marketers care about what happens after the sale? Because they can meaningfully impact post-sale outcomes, which are key to a company’s overall performance.
-
How do marketers engage analyst firms?
From former Forrester analyst Nick Barber, here’s how to make analysts a boon to your tech go-to-market (even if you’re not a paying member).
-
How can marketers start using generative AI?
If you’re a marketer who hasn’t recently thought about adding AI-generated content to your toolkit, you might consider giving it a look. How does a content marketer get the most out of an AI writing assistant?
-
What platforms are marketers replacing?
The platforms marketers are replacing–and the reasons why they’re replacing them–are changing. That’s at least according to MarTech’s Replacement Survey 2022.
-
What should CMOs measure after the “growth-at-all costs” boom?
The “growth-at-all-costs” era in startups has ended and many software marketing leaders are prioritizing prudence. It’s no wonder, given how CEOs and boards have changed their focus.
-
As the downturn bites, what should CMOs do?
The downturn is starting to bite. Of technology marketing leaders Insight Partners recently surveyed, 89% are feeling at least “somewhat prepared” for it. What are they doing to prepare?
Jared Brickman
Technology Marketing Leader, MBA
Marketing new tech
At leading software investor Insight Partners, I advise the CMOs of our 500+ portfolio companies. I also author best practices research, drawing on data and anecdotes from the firm’s $80B AUM.
My research, as well as my 15 years of operating experience, span product marketing, account-based marketing (ABM), post-sale marketing, attribution, and applied generative AI.
Speaking & Media
Get marketing best practice insights from the world’s leading portfolio of tech companies: Call on me for lectures, expert interviews, and other like engagements. See Media Kit →
Awards & Credentials
MBA, Duke University; PMP, Project Management Institute; OpsStars “Most Cutting-edge Program of the Year” Finalist, Webby Award Honoree, Telly Award, Canne Lions Shortlist, SABRE Finalist, Silver Anvil
Jared Brickman 