Category: Marketing Ops
MQL quantity vs. quality: How should marketers test the balance?
Marketers rarely achieve the “perfect” lead score threshold for marketing qualified leads (MQLs). In fact, the threshold is typically so high that you’re leaving Sales “hung out to dry,” or so low that they’re burying sellers in garbage.
What platforms are marketers replacing?
The platforms marketers are replacing–and the reasons why they’re replacing them–are changing. That’s at least according to MarTech’s Replacement Survey 2022.