Are marketers doing one thing yet measuring another?
More than 2/3rds are still tracking MQLs and “marketing-sourced” opps. Instead, most marketers should use account-based measures. Why are marketers still doing one thing yet measuring another?
What should CMOs measure after the “growth-at-all costs” boom?
The “growth-at-all-costs” era in startups has ended and many software marketing leaders are prioritizing prudence. It’s no wonder, given how CEOs and boards have changed their focus.