AI in GTM

At leading software investor Insight Partners, I advise the executive leaders of our software portfolio companies on how to use artificial intelligence in Marketing, Sales, and Customer Success.

My research, as well as my 15 years of operating experience, span a range of go-to-market functions and executive leadership.

Featured: Crossing the AI Scalability Gap

Cross the gap by piloting AI in a process that drives your business objectives. ​Scaling AI requires more than just buying your staff a chatbot — you must also consider how to adapt your systems and staff to a new operating model.

Ideas

Introducing the 3A Framework for AI

March 12, 2026

How to Scale Go-to-Market With AI

June 8th, 2025

AI-Powered GTM: What’s Now & What’s Next

April 23rd, 2025

How to Grow by Marketing to Customers

January 24th, 2023