Category: AI
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When did SEO transition to GEO?
When did search engine optimization (SEO) transition to generative engine optimization (GEO)? Earlier than when the term “GEO” was coined (~2022), it seems.
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How do you write effective GenAI prompts?
Here’s what you need to know about “how GenAI thinks” and what to do to get the best outputs:
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What do Apple AI and “copilots by default” mean for GTM?
Apple’s announcement of Apple Intelligence marks the era of “AI copilots by default,” rounding out earlier offerings from Microsoft and Google. What are the implications for GTM teams?
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What is the state of AI (and where is it going)?
At the Future of Business with AI Summit held at the Massachusetts Institute of Technology (MIT) in mid-April 2024, there was little evidence of the “trough of disillusionment.”
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Does AI gain surprise (“emergent”) capabilities?
Should it surprise us that AI agents “suddenly acquire new capabilities?” Maybe not, says a study from Stanford researchers.
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What did we learn in a year of GenAI research?
Here are three key takeaways from training 500+ professionals at 130 companies how to use AI in GTM.
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When should marketers start using generative AI? Yesterday.
In the spring, Insight Partners portfolio company Writer uncovered that nearly 2 in 3 companies of >1k employees had already purchased a GenAI tool or made plans to do so this year.
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How can marketers start using generative AI?
If you’re a marketer who hasn’t recently thought about adding AI-generated content to your toolkit, you might consider giving it a look. How does a content marketer get the most out of an AI writing assistant?
Jared Brickman 