Tag: GTM
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What do Apple AI and “copilots by default” mean for GTM?
Apple’s announcement of Apple Intelligence marks the era of “AI copilots by default,” rounding out earlier offerings from Microsoft and Google. What are the implications for GTM teams?
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Which GTM practices most impact performance?
Focus on partners, pipeline, people, and process. Specifically…
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What did we learn in a year of GenAI research?
Here are three key takeaways from training 500+ professionals at 130 companies how to use AI in GTM.
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How do software startups grow via customers?
This week, Ellie Wu and I challenged the TechCrunch Disrupt audience to boost their growth and profitability by forming a PACT between their Marketing and Customer Success (CS) teams. Here were the takeaways: Growth and profits sunk in 2022. The median B2B SaaS growth rate dropped by 12pp and profit margins by 5pp (1). That’s…
Jared Brickman 