Tag: genai
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When did SEO transition to GEO?

When did search engine optimization (SEO) transition to generative engine optimization (GEO)? Earlier than when the term “GEO” was coined (~2022), it seems.
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How do you write effective GenAI prompts?

Here’s what you need to know about “how GenAI thinks” and what to do to get the best outputs:
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What do Apple AI and “copilots by default” mean for GTM?

Apple’s announcement of Apple Intelligence marks the era of “AI copilots by default,” rounding out earlier offerings from Microsoft and Google. What are the implications for GTM teams?
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What did we learn in a year of GenAI research?

Here are three key takeaways from training 500+ professionals at 130 companies how to use AI in GTM.
