Get marketing best practice insights from the world’s leading portfolio of tech companies: Call on me for lectures, expert interviews, and other engagements.
Topics
See talk abstracts, interview questions, related media, and other resources associated with my latest areas of research.
Accelerating ABX: fast, focused GTM
B2B GTM is about connecting to customers. But, GTM teams often get mired in wasteful campaigning and useless infighting over “who gets credit.”
In advising dozens of ABX practitioners–and building ABX programs myself–I’ve learned how GTM teams shortcut to buyers and cut out distractions.
How marketers do more, post-sale
Marketing teams often relegate customers to email newsletters, advisory boards, and reference calls. But they can be an efficient and meaningful source of growth.
I’ve studied how top post-sale marketers accelerate implementation, up- and cross-sell, and prevent churn… all without inflating retention costs.
GenAI & the new generation of GTM
In 2023, ChatGPT, Craiyon, and other GenAI captivated the world with how they draw inferences. But, early adopters have used GenAI for years.
I’ve studied how leading marketers have used the tech to do more in their GTM, adding it to their operations while mitigating common risks.
Headshots
Candids
Notable Lectures
Notable Press
Publications
The ScaleUp Guide to Post-sale Marketing
Roundtable: Accelerate Customer Growth with Post-sale Marketing
The ScaleUp Guide to Generative AI
DashDot: Learnings from building an ABM program at a FinTech Unicorn
Biography
Short (30 Words)
Jared Brickman is Senior Director of the Marketing Center of Excellence at leading software investor Insight Partners, where he advises CMOs of the firm’s 500+ portfolio companies on how to go-to-market.
Medium (120 Words)
Jared Brickman is Senior Director of the Marketing Center of Excellence at leading software investor Insight Partners, where he advises CMOs of the firm’s 500+ portfolio companies on how to go-to-market.
Jared’s research, as well as his 15 years of operating experience, span product marketing, account-based marketing (ABM), post-sale marketing, attribution, and applied generative AI.
While a marketing leader at fintech unicorn Snapdocs, Jared built an account-based program that 2x’d bookings and 3x’d average contract value in a year. Prior to that, he led drone startup PrecisionHawk’s expansion into four markets, doubling revenue twice year-over-year.
Jared holds an MBA from Duke University’s Fuqua School of Business. He lives in Raleigh, North Carolina with his wife Sarah and son Wesley.
Large (330 Words)
Jared Brickman is Senior Director of the Marketing Center of Excellence at leading software investor Insight Partners, where he advises CMOs of the firm’s 500+ portfolio companies on how to go-to-market.
Insight Partners is a global software investor partnering with high-growth technology, software, and Internet startup and ScaleUp companies that are driving transformative change in their industries. As of June 30, 2022, the firm had more than $80B in regulatory assets under management. Insight Partners has invested in more than 700 companies worldwide and has seen over 55 portfolio companies achieve an IPO.
Jared is a member of the firm’s Insight OnSite team, which is a group of operating advisors who provide right-sized, right-time practical, hands-on software expertise along portfolio companies’ growth journey, from their first investment to IPO.
As part of his operating advisory role, Jared conducts research into marketing best practices, drawing on Insight’s portfolio companies case studies and wide-ranging data analysis. His research, as well as his 15 years of operating experience, span product marketing, account-based marketing (ABM), post-sale marketing, attribution, and applied generative AI.
In this capacity, Jared has published The ScaleUp Guide to Post-sale Marketing, The ScaleUp Guide to Generative AI, Learnings from building an ABM program at a Fintech Unicorn, and more.
Before joining Insight, Jared led an account-based marketing program at fintech unicorn Snapdocs. It 2x’d bookings and 3x’d average contract value in a year. Prior to that, he led drone startup PrecisionHawk’s expansion into four markets, doubling revenue twice year-over-year.
Throughout his career, Jared has worked for and with many well-known brands, including: Yelp, IBM, Calm, 6sense, Spectrum Enterprise, Boeing, United Technologies, Wolters Kluwer, Aspen Dental, Syracuse University, WalkMe, Workato, etc.
Jared has served as a guest lecturer at Duke University, Syracuse University, Wichita State University, and LeMoyne College, as well as speaker at TEDx, American Marketing Association, and PEAK, among others.
Jared holds an MBA from Duke University’s Fuqua School of Business. He lives in Raleigh, North Carolina with his wife Sarah and son Wesley.
Awards & Credentials
MBA, Duke University; PMP, Project Management Institute; OpsStars “Most Cutting-edge Program of the Year” Finalist, Webby Award Honoree, Telly Award, Canne Lions Shortlist, SABRE Finalist, Silver Anvil
AV Requirements
Large Rooms (300+ People)
- Microsoft PowerPoint on Windows
- I can bring my own laptop
- Includes audio and video
- Perfect Cue Device
- Lavaliere microphone, with handheld as a backup
- Confidence monitor, on presenter view
Small Rooms (< 300 People)
- Small AV table at front of room for laptop
- Power within 10 feet of the AV table (or extension cord)
- Projector and screen (or large TV, suitable to room size)
- Lavaliere microphone
- Cord to connect audio-visual via HDMI
Jared Brickman 